90-Day Content Calendar
Free Resource · Seniors Agent Institute
90 days of content.
Built for the senior real estate conversation.
Stop guessing what to post. This free 90-day calendar gives real estate agents a complete posting roadmap — what to say, where to say it, and how to build a senior real estate presence that earns trust week by week.
Week One — Introduce Your Why
Why Choose a Seniors Agent
Establish your niche from day one
Personal Brand
Why I chose to specialize in senior real estate - Personal stories are relatable
Aging in Place
Educate and build trust
Engagement Question
If you could design your ideal next chapter — what would it look like?
A complete system. Not just a list of ideas.
This calendar is built around a realistic four-posts-per-week cadence that will build a consistent, credible senior real estate presence — without starting from scratch every post.
Seniors Agent posts per week
Use your Canva templates, rotating across the 5 core themes. Always choose two different themes each week.
Original posts you create per week
Short, personal, and specific to you. The calendar tells you exactly what category to post and gives you a framework to build on.
Aging in Place
Meet clients where they are — with empathy, not pressure.
Rightsizing
Reframe the conversation around possibility, not loss.
Family Conversations
Speak to the whole picture — not just the homeowner.
Peace of Mind & Preparedness
Build trust before the call ever happens.
Why Choose a Seniors Agent
Make your credential visible — and meaningful.
1× per month
Share one relevant local stat for senior homeowners — median prices, days on market, inventory, or rate trends.
2× per month
First-person posts about who you are, why you chose this specialty, and what you believe about the work.
2× per month
Feature a local senior resource, program, neighborhood, or service.
2× per month
Introduce a trusted professional — estate sale specialist, elder law attorney, senior move manager, or financial planner.
3–4× per month
One clear, actionable insight per post. Works especially well as a static post or reel.
2× per month
Challenge a common misconception about senior real estate or rightsizing.
2× per month
Introduce case studies of real transitions you've helped navigate.
1× per month
Give followers a look at how you work — your first appointment process, how you prepare a home, or what a typical week looks like.
2–3× per month
Ask your audience a question. Use it in Stories or Static post as a poll or question box.
As relevant
Time-sensitive posts tied to the season, market cycles, or relevant news.
Open. Post.
Show up with foundation.
Enter your email
The calendar lands in your inbox instantly. No hoops, no upsells — just the resource, ready to use.
Review the content
Each week tells you what to post, which theme or category, and which platforms. Suggested days are Mon / Wed / Fri / Sun — adjust to fit your schedule.
Post with confidence
Across three strategic months — Establish Your Expertise, Build Relationships & Trust, Drive Action & Grow — you build the presence that earns the call.
Visual Platform
Your highest-visibility platform for visual content. Post your content here. Reels may outperform static posts.
Best ForSeniors Agent Institute Bundle Templates · Educational Tips · Myth Busting · Client Stories · Engagement (Stories)
Where Your Clients Are
Senior clients and their adult children are highly active here. Cross-post your Instagram content and lean into longer captions.
Best ForAll Seniors Agent Institute Templates · Community Spotlight · Partner Features · Client Stories · Market Updates
Your Referral Network
Build credibility with the professionals who refer clients to you — estate attorneys, financial planners, healthcare professionals.
Best ForMarket Updates · Partner Features · Personal Brand · Educational Tips
Built for agents who take this work seriously.
- SRES® designated agents who want content that reflects their expertise
- Agents new to the senior niche who aren't sure what to say online
- Experienced agents who know their value but struggle to communicate it on social
- Any agent who wants to stop starting from scratch every time they sit down to post
- Anyone ready to show up consistently for the clients who need them most
"You know what to post.Al Pratte · Founder, Seniors Agent Institute
Now get the content that does the work for you."
Al Pratte
Associate Broker, Compass · Alpharetta, GA
Founder, Seniors Agent Institute
Al Pratte has spent over two decades helping people navigate one of the most emotionally complex decisions of their lives — what to do with the home they raised their family in. After building his career across four states, Al founded the Seniors Agent Institute in 2025 to give real estate professionals the tools, training, and content they need to serve senior adult clients with confidence and care. The 90-Day Content Calendar is the starting point. The community, consistency, and resources are what come next.
Your next 90 days of content.
Starts today. For free.
Join agents across the country who are building a consistent, credible presence in the senior real estate space — one post at a time.
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