Done-for-You Senior Real Estate Marketing
Seniors Agent Institute
The marketing system built for agents who actually serve seniors.
Done-for-you social media templates, newsletters, booklets, and workshop presentations — built from 20+ years of real estate experience serving senior adults and their families.
Choose Your BundleInstant digital access · No subscription · No recurring fees
Sound familiar?
Most agents weren't trained to work with seniors.
SAI changes that.
Working with senior clients involves more than real estate — family dynamics, emotional decisions, sensitive timelines. General agent training doesn't cover any of it.
You don't know what to post.Generic social media content doesn't resonate with the 55+ audience — or the adult children who influence their decisions.
You're starting from scratch.Building a senior niche takes time. SAI gives you the language, structure, and materials to sound seasoned from day one.
You want to stand out.Most agents treat seniors like any other client. The ones who specialize — and show it — are the ones who get called first.
You need consistency.Trust in this niche is built through steady, credible communication over time. SAI's systems make that possible without the daily grind.
Choose your path
One investment. Long-term positioning.
All bundles are one-time purchases. Instant digital access. No subscription, no recurring fees.
- ✓ 25 done-for-you social media templates
- ✓ 5 core senior transition themes
- ✓ Experience-backed caption copy
- ✓ Targeted hashtag sets
- ✓ Brand-neutral Canva templates (fully editable)
- ✓ Usage guide — what to post and why
- ✓ 90-day posting schedule
- ✓ Everything in the Foundation Bundle
- ✓ Annual content roadmap (Q1–Q4 themes)
- ✓ 12-month done-for-you newsletter system
- ✓ 5 Pillars of Rightsizing Booklet (21 pages)
- ✓ Family Conversation Starter Worksheet
- ✓ Housing Options Worksheet
- ✓ Structure for year-round credibility building
- ✓ Everything in the Authority Bundle
- ✓ 5 complete 30–45 min workshop presentations
- ✓ Speaker notes for each presentation
- ✓ Attendee handout PDFs
- ✓ Customizable intro & closing language
- ✓ Retractable banner template
- ✓ Complete social + written + in-person system
All bundles include the option to add Professional Branding Setup — your logo, colors, and contact info applied across every asset for you.
What agents are saying
Real feedback from real estate professionals.
What stood out immediately was the tone of the content. It doesn't feel like generic social media posts. The language reflects real conversations. The structure helped me communicate more thoughtfully and position myself as a trusted resource.
The Foundation Bundle solved a problem I've struggled with for years — what to post consistently without sounding repetitive or promotional. The captions and templates provide a professional structure that makes my messaging clear and steady.
The Authority Bundle helped me shift from a generic listing presentation to educating families about their options. The guides and worksheets create meaningful conversations with seniors and their adult children, and they position me as a trusted advisor rather than just a salesperson.
The Foundation Bundle completely changed how I approach social media. Instead of trying to think of something new to say each post, I now have a structured content system that keeps my messaging consistent and professional.
I had been wanting to offer workshops in my community but didn't know where to begin. The Presentation Bundle gave me the structure and confidence to start. The slides and materials make it easy to explain complex topics clearly and respectfully.
The Presentation Bundle gave me the structure I needed to begin speaking locally about later-life housing decisions. The slides and supporting materials make it easy to present important topics clearly and responsibly.
Who built this
Built from over 20 years
of real client conversations.
The Seniors Agent Institute was founded by, Al Pratte, a real estate professional with over two decades of experience serving older adults and their families across multiple states. Every caption, worksheet, and presentation in SAI's bundles reflects real client conversations, not recycled marketing language.
Seniors Agent Institute exists to give other real estate professionals the structure, language, and materials, that typically take years of experience to develop, from day one.
Common questions
Everything you need to know before you buy.
Do I need design experience?
None required. Templates are fully built in Canva. You add your name, photo, and contact info — and post.
Is Canva free to use?
Yes. All SAI templates work with Canva's free plan. A paid Pro account is not required.
When do I get access?
Immediately. As soon as payment is confirmed, you receive a download link by email.
Is this a subscription?
No. Every bundle is a one-time purchase. No recurring fees. No renewals. You own it.
Do I need the SRES® designation?
No. These materials are for any licensed agent who works with or wants to serve older adults. SRES® is not required. We do offer an SRES® bundle and marketing materials for agents who hold the designation. Visit seniorsagentinstitute.com for more information.
Can I use these for print too?
Yes — newsletters, booklets, and worksheets are appropriate for print use within the single-agent license.
Ready to start?
Stop building from scratch.
Start with a system that works.
Choose the bundle that fits where you are — and start showing up as the senior real estate specialist your market needs.
Instant access · One-time purchase · No subscription · Digital product — all sales final